CAMP 4:4:3
CAMP 4:4:3 (4 Listings & 4 Sales in 3 Months) reveals the basic sales and customer service skills and activities, models and systems to take you from surviving to thriving in 90 days. You’ll learn to get leads, service your customers and close the deal.
Who will benefit from attending this course?
New and inexperienced agents. It will also benefit more experienced agents wanting to kick-start their careers. An agent who has already graduated from the course is welcome to drop in for refresher modules.
What’s in it for you?
Uncover and implement the foundational Keller Williams Realty models for success. Begin your career with KW systems, tools and scripts. Customize your lead generation, consultation and servicing materials to match your style, personality and strengths.
Course Outline
Volume 1: The Challenge and the Mindset – Lead Generation Fundamentals
The Career Launch: CAMP 4:4:3 Path to Success Basics of Lead Generation
Four Laws of Lead Generation Lead Generation: Mets
Volume 2: Buyers – Sellers
Buyer Consultation: Initial Steps Buyer Consultation
Buyer Consultation: Final Steps Finding a Home
Listing Consultation: Initial Steps
Listing Consultation: The Presentation
Listing Consultation: Listing Objections Selling a Home
Volume 3: Lead Generation Beyond the Basics – Contract to Close
Lead Generation with Haven’t Mets: Open Houses
Lead Generation with Haven’t Mets: For Sale by Owners
Lead Generation with Haven’t Mets: Expired Listings
Lead Generation with Haven’t Mets: Prospecting to a Farm Making, Receiving and Negotiating Offers Closing Buyers and Sellers

Success Series
Think like a high-achiever and get on the fast track! This motivating course will help you maximize your productivity by focusing on the lead generation and leadership activities that will open the floodgates to more business.
Who will benefit from attending this course?
Any agent who wants to grow their business. This is the perfect course to follow CAMP 4:4:3.
What’s in it for you?
Identify the techniques to establish yourself as the #1 REALTOR® for your sphere of influence. Plan long-term and short-term business activities and be held accountable to those goals. Focus your efforts on revenue building activities.
Course Outline
Positioning Your Sphere Planning and Accountability
Thinking and Responsibility
Being Presidential
Revenue Results
Increasing Productivity
Time Management with the 4-1-1
Manage your time and maximize your productivity by focusing your energy on the activities that really matter to your business. Time blocking, productivity tactics and the 4-1-1 Action Goal System will help you operate with a targeted purpose. You’ll learn to work smarter, not harder, towards annual, monthly and weekly goals.
To create that work/life balance we all strive to achieve, look to Time Management with the 4-1-1 for the answers. Top producers don’t spend more time working, they just accomplish more in the time they work.
Who will benefit from attending this course?
Anyone wishing to learn time management and time blocking, productivity tactics, and how to create and implement the 4-1-1.
What’s in it for you?
Learn to focus on the 20% and operate with more purpose. Effectively set goals and establish accountability. Create a 4-1-1 Action Goal Sheet to help define goals and manage activities. Implement the 4-1-1 with the aid of productivity tactics such as time blocking.
Course Outline
Gaining Perspective and Taking Control
Setting Goals with Accountability
Creating the 4-1-1 Implementing the 4-1-1
Putting It All Together
Lead Generation 36:12:3
Success begins a precise focus on what matters most for your business—lead generation. Lead Generation 36:12:3 is about adopting the right mindset and committing to a powerful new daily habit of lead generation. It’s also about arming you with practical guidance and a set of skills to raise your productivity and help you generate a consistent and continuous pipeline of leads.
The goal of this course is to help you to Close at least 36 transactions In 12 months By spending 3 hours every workday on lead generation
Any agents who are serious about succeeding in real estate.
What’s in it for you?
Identify your personal validity and develop a powerful Unique Selling Proposition.
Learn how to build a powerful contact management database that will go to work for you.
Develop practical strategies to succeed with Mets, farm target groups and areas, work open houses, generate business from FSBOs and expired listings, and capitalize on agent-to-agent referral business.
Develop skills and scripts to convert buyer and seller leads into appointments, on their way to closed business.
Follow the business models of The Millionaire Real Estate Agent to set your goals as a solo agent focused on closing 36 transactions in 12 months.
Course Outline Introduction: The Power of One Power Session
Session 1: Building Validity & Positioning Power
Session 2: Prospecting Power
Session 3: Marketing Power
Session 4: Leveraging a Powerful Contact Database Power
Session 5: Working with Mets Power
Session 6: Farming Power
Session 7: Open Houses Power
Session 8: FSBOs & Expired Listings Power
Session 9: Agent-to-Agent Referrals Power
Session 10: Lead Conversion Power
Session 11: Living Your Goals
Seller Mastery – See Preview
From the listing cycle to business planning, this course is designed to accelerate your business. If you’ve been working with sellers, or thinking about how to become a listing leader in your market, then Seller Mastery is for you.
Who will benefit from attending this course?
Agents who want to build the listing side of their business by working more effectively and efficiently.
What’s in it for you?
Get insights into the specific qualities and skills that top listing agents bring to their business. Learn models and best practices from top listing agents. Refine your appointment setting, CMA-building, listing consultation, and seller objection handling skills. Get practical tips and models for building your listing business.
Course Outline
Introduction Step 1: Lead Conversion
Step 2: Prelisting
Step 3: Listing Consultation
Step 4: Servicing and Marketing
Step 5: Offers and Negotiation
Steps 6 and 7: Contract to Close and Postclose Systems Putting Mastery to Work Putting Mastery to Work
Buyer Mastery – See Preview
From converting buyer leads to closing the transaction, Buyer Mastery builds the knowledge, skills, strategies, and tools an agent needs to work with buyers at every step of the process.
Who will benefit from attending this course?
Agents who want to build the buyer side of their business by working more effectively and efficiently.
What’s in it for you?
Learn scripts and dialogues to capture, connect, and close with buyers. Uncover the secrets of an effective buyer consultation. Build your own stellar buyer consultation based on proven techniques and skills. Plan home tours that will have you selling homes, rather than just showing them. Discover how to bulletproof your transactions to get more contracts to the closing table.
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